I finally found some time to translate the report with my research, „Opinions of Polish PR specialists on PR measurement” (realized for the purpose of my doctor’s thesis) to English.
Kategoria: In English
I’ve made some comments to the Barcelona Declaration of Research principles – here are my questions and doubts. Principle 2 – Media Measurement Requires Quality and Quantity All quality categories (such as tone, prominence) should be explained. I want to introduce them in my daily media monitoring and measurement company praxis – and basing on…