Expert in PR measurement, PR research, the Internet and social media.
At present I am Communication Director in Polskie Badania Internetu (Polish Internet Research). Between 2008 and 2014 I was working for Newspoint (internet monitoring solutions) as research and product development director. I have also six years of PR experience in renown Polish and international PR agencies (On Board PR, Weber Shandwick, ITBC Communication). I started my professional career in On Board PR, where I was responsible for media relations for CASIO, SEIKO and Atlantic brands, US Pharmacia and some Polish FMCG Brands. I prepared the metodology of Product Mediality Diagnosis, which was patented by the company in 2004. Since 2004 I was working for Weber Shandwick, where I realized PR projects for IT field (Agfa, Euronet, BT), FMCG (Danone) and healthcare (Abbott Laboratories). I prepared also numerous communication strategies for prospects. In 2005-2007 I worked for ITBC Communication, renown Polish agency, where I coordinated PR programs for companies from IT industry (Avaya, Epicor Software Corporation, Sabre Holdings and other) and I conducted research project on PR in the IT field. I was also responsible for public relations activities of the agency.
I have graduated MA in sociology at Faculty of Social Sciences at The Gdansk University. In 2010 I have defended the doctor’s thesis on methods of PR measurement used in Poland (University of Warsaw, Faculty of Journalism and Political Sciences). My tutor was prof. dr hab. Jerzy Oledzki.
Here are exemplar research project I realized:
- PR activities in IT field – project realized for ITBC Communication with dr Dariusz Tworzydło from University of Information Technology and Management in Rzeszow
- Opinions of Polish PR specialists on PR measurement – project being a part of my doctor’s thesis
- Bloggers in Poland. Recognition, image, meaning – project with dr Tomasz Baran from University of Warsaw.
I am a member of IAB Poland research workgroup.
I like to share my knowledge with others, presenting on conferences and preparing workshops and training. I am teaching at PR Studium, Warsaw School of Social Sciences, Campus in Sopot. My trainer’s competences are confirmed by trainer’s certificate issued by Trainers’ School of House of Skills (the biggest Polish training company) in May 2010.
I am the author of two books: „Effective social media” and „Public relations research”, and co-author of books: „„Research and measurement in PR”, „PR dictionary”, „PR. Social challenges”. I wrote numerous articles on PR and communication measurement and research for renown industry portals and magazines.
In 2023, I received In 2023, I received the PR Lion (Lew PR) award from the Polish Public Relations Association for my overall achievements.
I speak English and German. My private interests are contemporary art, literature and photography.